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Old Mout Cider

Old Mout Cider is a premium flavoured cider that brings inventive, fruity flavour combinations together, using natural ingredients, to create a refreshing cider that everyone can explore & enjoy.

  1. Old Mout Cider is the #1 flavoured cider in the On Trade*
  2. Old Mout Cider has experienced year-on-year share growth of +8% in volume and +13% in value*
  3. Old Mout Cider is available in packaged, single dispense & Flavourwave draught technology – ensuring that there’s an Old Mout for everyone.
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Reasons to Pour

  • Cider is the fastest growing category in the On Trade in the last 2 years*
  • Premium Flavoured Cider demand is booming – it now accounts for 1 in 10 draught cider serves! *
  • Adding Premium Flavoured Cider to a bar has a positive impact on the overall performance of an outlet (adding +572 more serves year on year*).


Draught Benefits

Old Mout is the #1 flavoured cider on draught in the UK!***
Old Mout is now available on draught through single dispense & Flavourwave technology.

Old Mout Single Draught

Single Dispense

  • Old Mout Cider is the category leader with Berries & cherries offering*
  • It puts more money in your till by commanding a higher RSP at a higher ROS than competitors*
Old Mout Flavourwave

Flavourwave – Multifont Technology

  • Flavourwave brings more cider variety to your bar for less space – with one keg in the cellar.
  • Unlocks greater ROS opportunity with x3 fan-favourite flavours on draught.

Packaged Benefits

Old Mout Cider’s packaged portfolio is growing share by +13% year on year*

  • #1 in packaged Consumers look for Premium Flavoured Cider in the fridge *** as 60% prefer a packaged serve.
  • Premium Flavoured Cider puts more money in the till than any other packaged cider products***
Old Mout Range
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* Source:CGA OPMSValue Sales MAT LY v TY, 05.10.24, CGA OP MS Value Share MAT 4YA-TY 05.10.24,, CGA Volume Pool; Data to June 2024, CGA Brandtrack August 2024; **SOURCE: CGA, Packaged Old Mout, Total GB 25/01/2025; ** Source: CGA Strategy Value Share MAT TY 05.10.24, Average RSP Latest 12 Weeks TY 05.10.24, Value RoS Latest 12 Weeks TY 05.10.24; *** Source: CGA Brandtrack August 2024, CGA OPMS Value Share MAT TY, 05.10.24, CGA OPMS Value RoS MAT TY 05.10.24