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Running a pub or bar? You’ve got enough on your plate. That’s why we’ve brewed up a smart little playbook that makes sense of what’s hot (and what’s not) in the world of drinks—from full-on boozy favourites to the no-and-low crowd pleasers. And don’t miss our Beer & Cider Report—it’s bubbling over with trends, data, and straight-up savvy. Think of this page as your behind-the-bar best mate.

Beer Report

Beer Report 2025

In this report we explore:

  • The current landscape of beer in the UK On-Trade
  • Key behavioural shifts driving category growth
  • High performing subcategories and how to tap into them in venue
  • Venue specific insight on optimising your range

Whether you're working in pubs, bars or restaurants or an industry stakeholder this is essential reading to stay ahead in a rapidly changing market.

Read Beer Report
Cider Report

Cider Report 2025

In this report we explore:

  • What are the top cider brands driving the biggest profits in pubs and bars
  • How new product development is shaping consumer demand
  • Optimising your range across draught and packaged, and the role of flavoured cider
  • What latest, exclusive eye-tracking data shows about how guests navigate your bar and decide what to purchase

Including expert commentary from leading operators and industry professionals on their best ranging and merchandising advice for your venue.

Read Beer Report