Inch's
At Inch’s, we’re on a mission to shake up the world of cider. Made with British apples just 40 miles from our Hereford mill, we are the most apple-y cider on the market perfectly balanced between crisp and sweet – offering a really good cider that everyone can enjoy.
| ✪ Inch’s Medium Is The No. 1 Apple Cider in the On-Trade |
| ✪ Inch’s is the fastest growing cider in the On-Trade |
| ✪ Available in 30L, 50L, 500ml bottle, 440ml can |
Reasons to pour
Mainstream apple cider is now the largest segment within the cider category.
Cider is worth 10% of total wet sales and is the fastest-growing category
in the On-Trade..
Inch’s recruits younger consumers into the
cider
category.
Cider over-indexes amongst younger consumers, who are the most frequent On-Trade visitors.
With an annual value of
£527m,
mainstream apple cider is the most valuable segment in the entire cider category.
Inch’s Medium install kit (worth £150)
- Inch’s fount and aria lens
- 48 pint glasses
- 24 half pint glasses
- 1500 coasters
- 6 bar runners
- 4 t-shirts
Riversider install kit (worth £150)
- X24 Riversider Pint Glass 20oz
- X1 Inch's Riversider Managers Guide
- X1 Inch's Riversider Black Aprons SGL
*Sources:
Source: CGA OPMS Value Sales MAT LY v TY 04/10.25, Value RoS MAT TY 04.10.25, CGA OPMS Average Distribution L12 Weeks 04.10.25
Source: CGA OPMS Value Sales MAT LY v TY 04.10.25, CGA Brandtrack October 2025, CGA OPMS Value Share Latest MAT LY v TY 04.10.25