Boost Your Pub's Appeal with John Smith's Classic Ales
Stocking John Smith's classic ales can significantly enhance your pub's appeal. Known for their rich heritage and consistent quality, John Smith's ales are a favourite among British beer enthusiasts. By offering these classic ales, you cater to a wide range of tastes, ensuring that both regulars and new patrons find something they love. This not only increases customer satisfaction but also encourages repeat visits, boosting your overall sales and reputation.
Classic Ale is a Key Category for pubs in the UK
49% of classic ale drinkers go out at least once a week (versus 42% for total beer). (1)
8 of 10 consumers already know the type of drink they are going to have on entering a pub. (2)
Classic Ale is more important to your outlet than classic stout or craft ale. (3)
John Smith's in the undisputable no.1 ale brand in the UK
Source: (1) CGA Brandtrack April 2023. (2) Cardinal Project Pathways, 2018. (3) Strategy MAT to P09 (09/09/2023), CGA Brandtrack August 2023.
