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CATEGORY TAKEOUTS (1)

Cider is the fastest growing category in the On-Trade.
Premium Apple is the fastest growing apple category.

WHY STOCK ORCHARD THIEVES

Orchard Thieves delivers double the amount of value to your till than its key competitors. A modern cider brand that celebrates the rich tapestry of urban living.


Premium Apple Cider is helping to premiumise cider and drive value into the category (1)

Cider and Premium Apple is the fastest growing category in the on-trade.

Orchard Thieves provides a premium option on the bar and performs better than its key competitors in key metrics. orchard Thieves is the 3rd biggest Premium Apple brand and market leading Craft Cider brand.(2)

Orchard Thieves delivers double the amount of value to your till than its key competitors.(2)

Orchard Thieves smokey imageOrchard Thieves font and glasses



Unique striking fount and glass ware designs

High visibility tap badge, handle and amazing mixed design glassware to ensure your consumers know you are pouring Orchard Thieves.

Premium point of sale available to drive visibility in your outlet.

Orchard Thieves delivers a suite of digital assets to use on your social media to drive consumers into outlets

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(1) Source: CGA Strategy Value MAT GB TY v LY, Average REP MAT GB TY 09.09.23. (2) Source: CGA Strategy Value Share MAT TY, Value RoS Latest MAT TY, Average RSP Latest 12 weeks 09.09.23.

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