As an operator, you know there is a growing popularity of continental lagers in the UK, with it making up almost 2/3 of imported lager sales1. Continental style lagers, such as Birra Moretti, have a strong place in the lager category with a strong 22% value growth over the past year.(2)
Sale di Mare, translating to "salt from the sea", is an unfiltered 4.8% ABV, medium-bodied premium lager made with a hint of Italian sea salt. Birra Moretti Sale di Mare* offers full flavoured refreshment and is available in 20L Brewlocks, 30L kegs and 330ml bottles.
Premiumise your beer offering
The launch of Sale di Mare gives you a perfect opportunity to capitalize on rising consumer interest in Italian lagers and premiumise your beer menu:
- Differentiate with an unfiltered, sea salt twist
- Drive premium sales and experimentation
- Capitalise on the popularity of Italian style lagers
Meet rising demand for flavourful lagers
Research shows more UK drinkers are seeking interesting and flavourful lagers (3). As the leading continental lager (4), Birra Moretti created Sale di Mare to help you meet this demand and offer curious drinkers a new taste experience.
Premiumisation (5)
Consumers continue to look for new and interesting brands and premiumise their choices, providing opportunity to drive even more value
Lager is the 2nd most traded up category with 1 of 5 consumers likely to trade up. Over 1/3 of consumers are making higher quality drinks choices than a year ago(5)
(1) Source - CGA MAT P9 2023. (2) Source - GA MAT P9 2023. (3) Source HEINEKEN UK qualitative research. (4) CGA MAT P9 2023. (5) Source – CGA MAT P9 2023.
