Strongbow Dark Fruit (4.0% ABV) (1)
Strongbow Dark Fruit delivers Strongbow’s signature cut-through refreshment with dark fruit notes and a clean finish.
CATEGORY TAKEOUTS
- Cider is the fastest growing category in the on-trade
- Classic Apple delivers more volume than any other category
- Draught Mainstream Flavoured holds over 2/3rds of the Flavoured cider volume share
- Strongbow Dark Fruit is the biggest Draught Flavoured cider in the On-Trade
REASONS TO STOCK STRONGBOW ON DRAUGHT
- #1 VOLUME & VALUE share total trade
- No artificial sweeteners, flavours or colours
- Growing share in the Mainstream Flavoured Category
Strongbow Original (4.5% ABV) (2)
It’s the blend of the bittersweet cider apples, grown and pressed in Herefordshire, that gives Strongbow Original its unique thirst-quenching taste. Strongbow Original cider is sharp and tangy, with a dry finish, delivering unbeatable refreshment. Is found in more outlets than all other Classic Apple brands combined
CATEGORY TAKEOUTS
- Cider is the fastest growing category in the on-trade
- Classic Apple delivers more volume than any other category
- Strongbow is the No.1 cider in the country
REASONS TO STOCK STRONGBOW ON DRAUGHT
- #1 VOLUME & VALUE share total trade
- No artificial sweeteners, flavours or colours
- Is found in more outlets than all other Classic Apple brands combined
Boost Your Sales with Strongbow
Strongbow is not only vegan-friendly but also free from artificial sweeteners, flavours, and colours. In today's market, where more people are adopting plant-based diets, having a vegan-friendly option can set your pub apart from the competition.
Stocking Strongbow demonstrates your commitment to offering high-quality, natural beverages that cater to the health-conscious consumer.
#1 Brand Power in Cider (1)
Brand power = Consumers perception of a brand.
Consumers are more predisposed to buy brands that they feel are more meaningful, different and salient than their competitors.
Over 60 years of cider expertise
Strongbow Strawberry (4.0% ABV)
Thirst-quenching apple cider carefully blended with fresh wild strawberry flavours and real fruit juice. A juicy balanced blend that brightens up the classic crisp apply-ness for a refreshing and natural taste.
CATEGORY TAKEOUTS
- An economy offering for the lead flavour profile within premium
- Bringing new news from the market leader in Mainstream flavoured Cider
- Performs best on ‘refreshing’ & ‘natural’ taste
- Available: 50L and 500ml packaged
(1) Source: CGA Strategy Value Sales MAT LY v TY, Value Share Latest 12 Weeks TY 09.09.23, Kantar Alcovision Demograpphic Profile Comparison 30-Jun-23. (2) Source: CGA Strategy Value Sales MAT TY, Value Share Latest 12 Weeks TY vs LY, Average Distribution Latest 12 Weeks TY 09.09.23
