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About Cruzcampo®

Born in Sevilla in 1904, Cruzcampo® is Spain’s number one draught beer* offering drinkers an authentic taste of the country.
Cruzcampo® provides your customers with a great quality experience that is a step up from classic lager brands while remaining accessible.

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Why stock Cruzcampo®?

  • Demand for Spanish lager is huge, with the category growing +35% in value MAT and accounting for 1 in 4 pints of draught premium & world beer**.

  • Cruzcampo® meets this increased demand while offering a great quality, authentic experience at an accessible price point.

  • Cruzcampo® is already the 14th largest draught brand in the UK*** and is officially the biggest brand launch in over a decade in the beer, wine and spirits category+.

  • HEINEKEN UK is investing £10 million this year to increase bar calls for Cruzcampo® and help boost sales.

How we’re investing to help boost your sales

We’ve launched our first significant consumer marketing campaign for Cruzcampo® this year with £10m investment set to ramp up demand and make Cruzcampo® unmissable.

The campaign, ‘Choose to Cruz’, further emphasises the brand’s Spanish heritage, tapping into the trend for Mediterranean styles this summer.

The campaign is live across TV, video on demand, billboards, radio, digital audio and social media, including a disruptive takeover of Manchester Piccadilly station alongside 3D motion creatives at London stations Waterloo and Euston.

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Interested in Stocking Cruzcampo®?

With growing demand for Spanish lager and significant investment to drive awareness with your customers,
Cruzcampo® is sure to be a must stock this summer.

Serve the ‘Taste of Sevilla’ and offer your customers an authentic taste of Spain with the country’s most popular draught beer++.

Cruzcampo® 4.4% ABV lager is available on draught and in bottles (50L Keg, 100L Keg, 8L Blade and 330ml bottles).

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*Nielsen Spain FY data 2023
**CGA OPM Data to P02 2024 (24/02/2024
***CGA OPM Data to P02 2024 (24/02/2024
+Biggest brand launch based on Value (£) in its first year of launch since 2007 - CGA OPM Data to P02 2024 (24/02/2024); Nielsen Discover Data to 23/03
++Nielsen Spain FY data 2023

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