Learn, explore, and discover insights
for the on-trade.
The eazle edit brings you the latest on-trade trends, tips, and insights to help your pub, bar, or venue grow. Stay ahead, get inspired, and make the most of every opportunity.
World Cup 2026: Who's Coming to Your Pub?
Discover who visits pubs during World Cup 2026 match days and how to boost footfall, dwell time, and sales effectively.
How Can My Pub Benefit from the 2026 World Cup?
Turn the 2026 World Cup into revenue with bigger crowds, repeat visits, and premium drink sales through smart matchday planning, staffing, atmosphere, offers.
Cider Category Strategy: Your 2026 Cider Guide
Cider is booming in 2026, giving pubs and bars the perfect opportunity to refresh their range with apple classics, fruity flavours, and popular ciders on tap.
Is Your Venue Ready for the 2026 World Cup?
The 2026 World Cup is the biggest in tournament history. Find out how to make your venue the go-to matchday destination and maximise every fixture.
Unlock Cider's Potential with Heineken's Top Brands
From Strongbow and Inch's to Old Mout and Orchard Thieves, explore Heineken's full cider portfolio and find the right range for your venue.
Cider Trends 2026: Cider Growth, Regional Insights and Brands
From a bumper 2025 harvest to shifting regional preferences, explore the trends shaping cider across the UK in 2026.
Maximise People, Visits, and Spend: Unlocking Cider's Potential
Discover HEINEKEN UK's Three Mores framework and how the right cider range can attract more customers, drive return visits, and boost spend.
Why Cider Still Matters: What You Need to Know in 2026
Cider has become one of the most resilient categories behind the bar. Find out why it continues to outperform and what it means for your venue.