Beavertown
Beavertown brews modern, great-tasting beers that are easy to choose and easy to enjoy. From our flagship Neck Oil Session IPA to a wide range of accessible styles, we focus on consistent quality, standout flavour and strong brand appeal that keeps people coming back for more.
| ✪ Neck Oil is the UK’s No.1 craft beer in the On Trade |
| ✪ Over 25% of all On Trade craft value comes from Neck Oil alone |
| ✪ Available in 30L, 50L, 330ml can. |
Reasons to pour
- With the highest price per pint in beer, craft is driving value at +3.6%, stretching the pricing ladder and putting more money in tills.
- Accessible Session IPAs like Neck Oil dominate draught craft, accounting for over 70% of the segment.
Supported with a range of eye-catching premium POS designed to stand out in bars and drive Rate of Sale, including arguably the UK’s most stolen pint glass with our signature skull pattern.
In 2026 we are launching our first ever Neck Oil specific POS including bar runners, coasters, staff tees, parasols and café barriers.,
Beavertown is the fastest growing craft ale brand in the market, adding over £4.2m in value
Beavertown
is one of the most distinctive brands in beer with high scores against Difference in Brand Power, and has the most distinctive pint glass, our iconic skull logo is a mark of quality appealing to craft and non-craft drinkers alike.
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CGA OPMs Data to 27/12/2025
CGA by NIQ Volume Pool Data to September 2025
CGA by Nielsen IQ Volume Pool Data to September 2025 Sample Size: 133 - 6,646
NIQ DISCOVER to 24/01/2026