FOSTER'S
FOSTER’S is an easy-drinking lager that is perfectly balanced with moderate vanilla tasting notes. With no hard edges or bitter aftertaste, it delivers ultimate refreshment at any time of year.
| ✪ A quarter of Classic Lager sold on-premise is FOSTER’S |
| ✪ Most refreshing beer in Classic Lager |
| ✪ Available in 440ml can, 50L, 100L |
Reasons to pour
Substantial support for activations available in 2026, allowing consumers to win tickets to the darts and merchandise prizes, and play interactive darts games.
Volume driver for venues, with over 1.65 million pints of Classic Lager being drunk per day
Proud partner of the Professional Darts Corporation (PDC), with 2024’s World Darts Championship final being the most watched final outside of football.
FOSTER’S is being supported with a substantial on-trade plan through our digital platform, Good Call Darts Club. This allows consumers to win tickets to the darts and get their hands on our legendary merchandise. A summer competition will enable lucky pub-goers to win a trip to the darts in Australia!
The Amber Nectar on Draught? Good Call.
Classic Lager
represents a key segment for cost-conscious consumers. Affordability is a top priority when choosing a lager, clear by 220 pints being sold per week for the average outlet. With FOSTER’S being the most refreshing beer in classic lager, consumers are given the choice of an affordable option that delivers the refreshment they crave.
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- NielsenIQ Retail Measurement. GB - HEINEKEN - OPM – LOCAL. [Dataset]. MS Value Share, Classic Lager, YTD – 44w/e 01/11/25, 24.9% Share of Sales Value. Retrieved from NIQ Discover database.
- 3.01 rating ‘is refreshing’ compared to ‘2.64 Carling and 2.23 Carlsberg.
- C GA by NIQ OPM to P10 2025, 2. CGA Brandtrack August 2025 – “Driving factors for choosing Lager when out”