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Old mout can, Flavourwave fount and three bottle line up.

Old Mout Cider

Apples are great. Actually they're pretty amazing come to think of it. Throw into the mix some exotic and unusual fruit blends, and well, you've suddenly got yourself some adventurous fruit cider. We love trying new cider and fruit combinations that take the best from nature and while Old Mout’s fruit ciders have their roots in New Zealand, they are now all produced in Hereford, UK.

✪ Old Mout Cider is the #1 flavoured cider in the On Trade
✪ Old Mout Cider has experienced year-on-year share growth of +8% in volume and +13% in value
✪ Available in 30L, 330ml can, 550ml bottle, Flavourwave

Reasons to pour

  • Cider is the fastest growing category in the On Trade in the last 2 years

  • Premium Flavoured Cider demand is booming – it now accounts for 1 in
    10 draught cider serves! 

  • An outlet sells MORE pints per week when Heineken is added to the bar.

  • Adding Premium Flavoured Cider to a bar has a positive impact on the overall performance of an outlet (adding +572 more serves year on year).

Old Mout is the #1 flavoured cider on draught in the UK!

Old Mout is now available on draught through single dispense & Flavourwave technology.

Single Dispense

Old Mout Cider is the category leader with its Berries & Cherries offering.

Flavourwave – Multiflavour Technology

Flavourwave brings more cider variety to your bar, using less space with just one keg in the cellar.

Packaged Benefits

Old Mout Cider’s packaged portfolio is growing share by +13% year on year.

  • #1 in packaged Consumers look for Premium Flavoured Cider in the fridge as 60% prefer a packaged serve.
  • Premium Flavoured Cider puts more money in the till than any other packaged cider products.

Start Trading with eazle

Contact our team today and discover how easy business can be with eazle.

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* Source:CGA OPMSValue Sales MAT LY v TY, 05.10.24, CGA OP MS Value Share MAT 4YA-TY 05.10.24,, CGA Volume Pool; Data to June 2024, CGA Brandtrack August 2024; **SOURCE: CGA, Packaged Old Mout, Total GB 25/01/2025; ** Source: CGA Strategy Value Share MAT TY 05.10.24, Average RSP Latest 12 Weeks TY 05.10.24, Value RoS Latest 12 Weeks TY 05.10.24; *** Source: CGA Brandtrack August 2024, CGA OPMS Value Share MAT TY, 05.10.24, CGA OPMS Value RoS MAT TY 05.10.24