About Old Mout Cider
The story of Old Mout began over 70 years ago. It started with a cycling trip to England, when Wanda Tait sampled the local scrumpy
and her taste buds fell in love. On her return to Nelson, she set up the cidery in a shed, and Old Mout was born.
Whilst our fruit ciders may be rooted in New Zealand, they’re all produced right here in the UK - Hereford, to be precise.
Even the exotic ones. We love trying new cider and fruit combinations that take the best from nature.
Key Category Takeouts
Cider is the fastest growing category in the on-trade
Old Mout is the draught market leader in the category
Old Mout is seeing strong growth in the fridge
through a variety of flavour options: Strawberry & Apple,
Kiwi & Lime, Berries & Cherries, Pineapple & Raspberry.
Sustainability
Our passion doesn't stop at making adventurous, exotic fruit cider combinations. Whilst our fruity flavour combinations make for a balanced and refreshing cider, we always think about the impact we have on others.
Support
Old Mout Cider is driving awareness with a multi-million
£ ATL campaign including a brand new TV ad.
An interactive BTL gamification platform that heroes
our WWF partnership, driving ROS & brand engagement.
A suite of POS to support in outlet visibility.
Why Premium Flavoured cider?
Cider is the Fastest Growing Category in the On-Trade
Premium Flavoured is still in its infancy as a category on draught
but has grown strongly in the last few years to now be worth 10% of Draught Cider Sales.*
Old Mout Is The No.1 Draught Premium Flavoured Cider
Old Mout Berries & Cherries is the market leader in the Draught Flavoured category Premium.
Both Old Mout Draught flavours can demand the highest RSP versus their competitors.**
Old Mout Cider has 4 of top 10 Premium Flavoured SKU’s in the fridge.
Old Mout Berries + Cherries AF is the 3rd biggest NoLo brand and market leading NoLo Cider.***
* Source: CGA Strategy Value Sales MAT LY v TY, Value Share MAT 4YA-TY, Value Sales Latest 12 Weeks TY,
Value RoS MAT TY 07.10.23, Brandtrack August 2023.
** Source: CGA Strategy Value Sales MAT TY, Average RSP Latest 12 Weeks TY, 07.10.23, CGA Volume Pool September 2023.
*** Source: CGA Strategy Value Sales MAT TY, Value Sales Latest 12 Weeks TY vs LY, CGA Strategy Value Sales MAT TY 07.10.23.
