An authentically Italian brand with heritage since 1859.
A well-balanced lager with some hoppy and fruity notes at 4.6%, perfect for mid-tempo occasions and with food.
Birra Moretti continues to add more value to the category with consumers choosing Birra Moretti over any other continental lager.(1)
Adding more value to your tills versus other categories (+£21K per annum).(2)
World lager is the best performing beer segment (3)
48% of consumers are very likely to trade up their drink choice, even in the current environment.
Consumers are willing to pay a premium, meaning more cash in the till. Consumers say they would pick Birra Moretti if available over any other world lager. Quality is a top three factor for consumers, choosing a lager with 54% of consumers likely to pay more for better quality.
Birra Moretti is the #1 beer brand
in the world lager category (4)
Leading the way within the world lager category. Continuing to add more value to the category and to your business with consumers choosing
Birra Moretti over any other world lager.
Add Birra Moretti packaged to your range
for consumers seeking the bottle format (5)
- Worth over £330M in the UK on-trade
- Largest sub-category in packaged lager
- 1 in 5 bottles purchased are a World Lager
