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Birra Moretti fount, glass and bottle. Sale Di Mare and Lautentica

Birra Moretti

Birra Moretti is an authentically Italian quality lager brewed with passion and the finest ingredients. Perfectly paired with good food and great company – take a moment to enjoy life’s simple pleasures with Birra Moretti. 

✪ UK’s #1 lager brand & the most valuable World Lager brand
✪ Awarded Gold in the European Beer Challenge™ 2025
✪ Available in 8L, 20L, 30L, 330ml bottle, 330ml can, 660ml bottle.

Reasons to pour

  • World Lager is the most valuable category within Lager, with ~43% share of total Lager value. 

  • World Lager has the highest ROS within Lager (£47,524, annual value ROS) putting more cash through the till. 52% of consumers are likely to trade up their choice of Lager, even in the current financial climate. 

  • World Lager appeals to a broad age range from 18-55+ with a £15-20 average spend per head.  

Birra Moretti continues to lead the way in the World Lager segment and is the On Trade’s only £1 billion World Lager brand.

Birra Moretti is the #1 World Lager drink of choice for consumers, with 62% of consumers likely to pay more for better quality.

Birra Moretti adds more value to the category.

When Birra Moretti is added to the bar, 145+ more pints are sold per week.

Birra Moretti packaged is worth £51m and can sit alongside draught.

Benefits

  • 1 in every 4 pints of Lager sold in the UK is a Birra Moretti 

  • Delivering multi-million £££ media investment to drive awareness (incl. impactful special builds & premium digital placements). 

  • Driving ROS with premium activations that engage consumers (previous Birra Moretti consumer campaigns delivered 58% marketing opt-in rates). 

  • Premium POS for draught install support and Birra Moretti gardens to promote premium visibility and drive sales.

Three bottles of Birra Moretti beer and a glass of lager being shared around a dining table.

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*Sources:

  • CGA by NIQ OPMS Value Sales Total On Trade MAT P10 04.10.25
  • OURCE: CGA BY NIQ
  • OPMS VALUE MAT P10 04/10/2025
  • CGA BY NIQ OPUS JUNE 2025
  • CGA BY NIQ,  BRANDTRACK OCTOBER 2025
  • GA BY NIQ,OPM GB, MAT P10 04/10/2025
  • CGA BY NIQ, VOLUME POOL, BEER & CIDER, QTR TO FEB 2025
  • CGA BY NIQ, OPUS JUNE 2025 SAMPLE SIZE 59