Assisted Service Mode
Cruzcampo
Born in Sevilla in 1904, Cruzcampo is Spain’s number one draught beer*.
With a light body and balanced 4.4% ABV, Cruzcampo is a premium lager that delivers subtle hoppy notes and fruity characteristics, making it a perfect choice for warm days and relaxed social occasions.
| ✪ #1 Premium lager brand in the On Trade |
| ✪ #1 Growth lager brand in the On Trade |
| ✪ Available in 50L, 100L, 8L, 330ml bottle, 440ml can. |
Reasons to pour
- Spanish Lagers maintain their strong momentum and increase their relevance
in the market. - Spanish brands make up for 1 in 5 pints of lager served.
- The demand for Spanish lager continues to increase as consumers seek for refreshment and embrace Mediterranean brands.
- The only UK Spanish lager brand from Sevilla.
Spanish Lager continues to grow and is up +7% in value vs last year.
4 in 5 UK outlets stock premium lager.
Cruzcampo is the #1 premium lager brand in the on trade, adding £248m in value.
Multi-million £ marketing campaign live nationwide to make Cruzcampo unmissable.
£150 POS kit available with every new install, including the option for windbreakers and parasols.
Consumer competitions to drive ROS and footfall to outlets throughout the year.
The #1 growth brand
- Spanish brands provide the strongest growth for packaged Lager (+4.5)
- Rate of Sale increases when the same brand is stocked in both draught and packaged
- Cruzcampo’s Rate of Sale is strong in Draught. Adding it to the fridge can boost sales.
*Sources:
Nielsen Spain data, YTD Nov 2025
- CGA by NIQ OPM to P10 2025
- CGA OPM to P13 2024-L12W (Total GB)