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Heineken Original beer bottle, pint glass, draught tap and can.

Heineken

Born in Amsterdam. Brewed since 1873.

For more than 150 years, a relentless commitment to purity and quality has made Heineken® an iconic beer brand. When you see that red star or green bottle, you know that every icy sip will bring that rich, satisfying flavour with subtle fruity notes.

A unique taste that has endured for more than a century and a half, thanks to the simplicity and quality of the ingredients, and the meticulous attention paid to brewing.

#1 Most Recognisable Beer Brand in the UK
#1 Beer associated with Sports
Available in 20L, 50L, 330ml bottle, 330ml can, 440ml can.

Reasons to pour

  • 100% of barley for our beer is sustainably grown in the UK and red tractor accredited.

  • 64% of Heineken consumers visit the on-trade weekly to watch live sports.

  • An outlet sells MORE pints per week when Heineken is added to the bar.

  • Heineken appeals to younger, more affluent consumers who drink & eat more.

Heineken is the TOP CHOICE for sports and helps your outlet to sell more pints every week.

Premium Lager is worth +£2.8 billion and offers consumers affordable quality. 1⁄2 of Top 10 most appealing beer brands are Premium Lagers.

4 in 5 UK outlets stock Premium Lager and consumers are more likely to pay more for a quality drink.

Heineken® commands a higher price per pint & stronger packaged rate of sale than competitors.

Benefits

  • Heineken® rate of sale increased by 28% during the Euros 2024 period.
  • Heineken® continues to be proud sponsors of UEFA Champions League, UEFA Women's Champions League, Investec Champions Cup, UEFA Women's Euro's and Formula 1.
  • During sporting occasions, live sport viewers:
    -Spend more - £5 more
    -Stay longer - 20 mins longer
    - Visit in larger groups
Heineken Original beer bottle and pint glass in front of a busy bar, with the Heineken logo and the slogan Social networking since 1873.

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*Sources:

  • NiQ by CGA Volume Pool CSDI Data to February 2026; OPM MAT to 18/04/2026
  • Source: 1. CGA OPM to P10 2025 2. SOURCE 3. NIQ Value Sales Data to 8th Nov. 2025
  • ​​​​​​​CGA OPM to P10 2024 (L12W) - +80k outlets,
  • CGA Brandtrack August 2024
  • CGA OPM to P10 2024 (MAT)
  • BGS Navigation, Brand Power 2024 (FY)
  • Sky Business & CGA Report – Value of Live Sport 2024
  • CGA Managed EPOS Data, 2024