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Premium lager the must stock category
Heineken® is the world’s most international beer brand. Thanks to our dedication to quality, 55 million hectolitres of Heineken® is poured globally every year (and growing).
Heineken® is poured in +25k UK pub & bars and attracts younger & more affluent consumers.
Heineken® performs very well during sporting occasions and cultural events, which are key volume drivers.
Why stock Heineken®?
Second largest value share in Total Lager.
Top 3 Volume & Value ROS segment in Total Beer.
Second highest distribution in Total Beer.
Affordable trade-up option from Mainstream Beer.
What brand support do we deliver?
Your outlet will be supported with sleek fount design and modern eye-catching glassware as a basis, in addition to:
- Premium Point of Sale
- Footfall driving Social Media Support
- Huge campaign investment for Heineken® & Sport
