Limited Edition Old Mout Cider
Flavoured Cider Isn't Just for Summer, Here's the Winter Opportunity
When operators think of Premium Flavoured Cider, summer gardens and sunshine often come to mind. But the reality is that consumer demand for flavour-led drinks doesn't disappear when the temperatures drop. In fact, winter presents a significant opportunity for you to drive incremental sales by offering drinks that tap into seasonal tastes and occasions.
Premium Flavoured Cider was one of the most purchased drinks categories during Winter 2025, ranking second to Stout as the most consumed category in the festive period*. Mulled Cider emerged as one of the most popular festive serves as consumers sought premium, flavour-forward drinks experiences*.
The festive period creates multiple occasions where consumers are willing to trade up. Research shows that over half of consumers purchased a festive serve last winter, with after-work drinks and early evening occasions proving particularly important throughout December*. These moments present a valuable opportunity for you to drive spend through premium seasonal serves that bring theatre and occasion value to the bar.
Bringing Seasonal Flavour to the Bar
That's where Old Mout Spiced Clementine & Cranberry comes in.
This new limited-edition cider blends zesty clementine, crisp cranberry and warming spice notes to create a flavour profile designed specifically for the colder months. Available in 500ml bottles, it gives you a genuine winter proposition whilst staying true to the fruit-forward taste that has made Old Mout a favourite in Premium Flavoured Cider.
One Bottle. Two Winter Serves.
One of the biggest opportunities is versatility.
Old Mout Spiced Clementine & Cranberry can be served traditionally over ice or gently warmed as a mulled cider, allowing you to cater to different consumer occasions with a single product. This simple dual-serve proposition helps create standout moments behind the bar whilst offering a premium experience that consumers are increasingly looking for during winter.
Oder Now!
Unlock More Profit Per Bottle
Warm serves continue to be an effective way to add theatre and encourage trade-up during the festive season. With minimal preparation required (simply decanting bottles into a heating urn), you can transform one 500ml bottle of cider into two 250ml premium winter serves that can help drive additional value from key seasonal occasions including Bonfire Night, Christmas celebrations and New Year's gatherings.
Proven Consumer Appeal
The opportunity goes beyond seasonality alone. During consumer testing, Spiced Clementine & Cranberry achieved a trial score that exceeded Heineken benchmarks, demonstrating strong appeal amongst younger adult drinkers and highlighting the potential for the flavour to recruit shoppers into the category*.
As consumers continue to seek new and exciting flavour experiences throughout the year, bringing a meaningful seasonal cider offer to the bar could be a simple way to keep your range relevant, drive incremental sales and maximise winter trading opportunities.
Old Mout Spiced Clementine & Cranberry is available now through Eazle. 🍊🍒
Sources:
Oxford Partnership December 2025
CGA by NIQ Christmas Report. Sample: 1156
CGA by NIQ Christmas Report. Sample: 1156
Toluna Screen Test, Sample 2000, Nat Rep/ L3M LADs Drinkers/ Non Rejectors Flavoured Cider, September 2025