Category Insights
Helping You Stock Smarter in the On-Trade.
Our Category Insights help pubs, bars, restaurants and venues build a stronger drinks offer. Created by HEINEKEN UK, they bring together over 150 years of industry expertise with practical advice designed to help you maximise sales, meet customer demand and make better ranging decisions.
Cider Category Strategy: Your 2026 Cider Guide
Cider is booming in 2026, giving pubs and bars the perfect opportunity to refresh their range with apple classics, fruity flavours, and popular ciders on tap.
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Cider Trends 2026: Cider Growth, Regional Insights and Brands
From a bumper 2025 harvest to shifting regional preferences, explore the trends shaping cider across the UK in 2026.
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Why Cider Still Matters: What You Need to Know in 2026
Cider has become one of the most resilient categories behind the bar. Find out why it continues to outperform and what it means for your venue.
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