Event Advice
Helping You Host Better Events in the On-Trade.
Our Event Advice is the smarter way for pubs, bars, restaurants and venues to plan, promote and run great events. Created by HEINEKEN UK, it brings together 150 years of industry expertise with practical ideas designed to help you drive footfall, boost sales and create memorable customer experiences.
Christmas Trading Peaks: Which Days Matter Most for Pubs?
Discover which festive trading days matter most, what customers are buying and how pubs can plan for Christmas 2026.
Read more →
How Far Ahead Should Pubs Plan for Christmas?
Find out when to start planning for Christmas, what customers want and how to make the most of the festive season.
Read more →
How Events Drive Pub Footfall, Spend and Loyalty
Creative pub event ideas help drive footfall, increase spend, extend dwell time, and build customer loyalty through memorable, experience-led visits.
Read more →
World Cup 2026: Who's Coming to Your Pub?
Discover who visits pubs during World Cup 2026 match days and how to boost footfall, dwell time, and sales effectively.
Read more →
How Can My Pub Benefit from the 2026 World Cup?
Turn the 2026 World Cup into revenue with bigger crowds, repeat visits, and premium drink sales through smart matchday planning, staffing, atmosphere, offers.
Read more →
Is Your Venue Ready for the 2026 World Cup?
The 2026 World Cup is the biggest in tournament history. Find out how to make your venue the go-to matchday destination and maximise every fixture.
Read more →