Unlock Cider's Potential with Heineken's Top Brands

Heineken's cider range combines trusted popular cider brands UK wide with premium innovation. From Strongbow cider and Bulmers to Inch's cider and Old Mout cider, our portfolio helps pubs and bars meet consumer demand while boosting sales.

Heineken's cider portfolio offers pubs and bars a winning combination of trusted cider brands UK wide, category-leading innovation, and options across all key cider segments. From established favourites like Strongbow cider and Bulmers to emerging stars like Inch's cider and premium flavoured cider options from Old Mout, our range is designed to help operators meet evolving consumer demand while maximising sales opportunities.

Whether you want to strengthen your classic apple cider offering or expand into premium flavoured ciders, Heineken provides solutions to suit a wide range of venues and customer profiles.

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Inch's Cider: Premium Craft Cider with Proven Consumer Demand

Whether it's Inch's Medium Apple, Inch's 0.0, or Inch's Riversider, Inch's cider delivers a premium cider experience built on craft, provenance, and refreshment. Made from British apples grown within 40 miles of its Herefordshire mill, Inch's cider combines local sourcing with expert craftsmanship to create a perfectly balanced apple cider, striking the ideal sweet-dry harmony.

As the number one draught cider brand nationally, Inch's cider brings strong consumer demand and excellent rate of sale to your venue, recruiting younger audiences and driving footfall. Stocking Inch's means offering customers a trusted, high-performing cider that delivers on taste, sustainability, and commercial return.

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Old Mout Cider: Premium Flavoured Cider for Bold Taste Experiences

Old Mout cider has been at the forefront of the premium flavoured cider boom in the UK, opening up new drinking occasions and attracting fresh consumers into the cider category. Bold cider flavours and striking branding have helped Old Mout reshape consumer expectations, and the introduction of the Flavourwave draught system now allows operators to offer a wide variety of premium draught cider options without requiring additional bar space.

Old Mout cider provides a clear opportunity to premiumise your cider range, increase footfall, and unlock incremental revenue. With strong consumer demand and a standout presence at the bar, Old Mout continues to deliver growth for on-trade operators.

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Strongbow Cider: Classic Apple Cider with Heritage and Performance

Refreshing the nation since 1960, Strongbow cider stays true to its English roots. Brewed with fresh cider apples pressed in Herefordshire, Strongbow blends bittersweet varieties to create a crisp, thirst-quenching pint. Strongbow's heritage, expertise, and relationships with growers, some spanning four generations, ensure consistent quality in every pint.

For operators, Strongbow cider offers both performance and heritage. Strongbow Original appeals to price-conscious customers while maintaining a strong rate of sale, and Strongbow Dark Fruit remains the leading flavoured cider, outperforming competitors and enhancing your bar's cider offering.

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Orchard Thieves Cider: Modern, Refreshing, and Commercially Strong

Crafted using over 125 years of cider-making expertise, Orchard Thieves cider blends traditional skills with a modern, refreshing style. Produced in Cork, Ireland, draught Orchard Thieves cider appeals to a wide range of drinkers and occasions.

For operators, Orchard Thieves cider offers premium value while maintaining broad appeal. Its balanced, easy-drinking profile makes it a dependable choice that supports both rate of sale and margin.

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Why Stock Heineken Ciders in Your Venue?

Heineken's cider portfolio combines the best ciders UK has to offer across every segment:

All statistics sourced from the Heineken Cider Report 2026, published March 2026, unless otherwise stated.