Date: 31st March 2026

Heineken's cider portfolio offers pubs and bars a winning combination of trusted brands, category-leading innovation, and options across all key cider segments. From established favourites like Strongbow and Bulmers to emerging stars like Inch's and premium flavoured options from Old Mout, our range is designed to help operators meet evolving consumer demand while maximising sales opportunities.

Whether you want to strengthen your classic apple cider offering or expand into premium flavoured ciders, Heineken provides solutions to suit a wide range of venues and customer profiles.

Inch's: Premium Craft Cider with Proven Consumer Demand

Whether it's Inch's Medium Apple, Inch's 0.0, or Inch's Riversider, Inch's delivers a premium cider experience built on craft, provenance, and refreshment. Made from British apples grown within 40 miles of its Herefordshire mill, Inch's combines local sourcing with expert craftsmanship to create a perfectly balanced cider—striking the ideal sweet‑dry harmony.

As the number one draught cider brand nationally, Inch's brings strong consumer demand and excellent rate of sale to your venue, recruiting younger audiences and driving footfall. Stocking Inch's means offering customers a trusted, high‑performing cider that delivers on taste, sustainability, and commercial return.

Old Mout: Premium Flavoured Cider for Bold Taste Experiences

Old Mout has been at the forefront of the premium flavoured cider boom in the UK, opening up new drinking occasions and attracting fresh consumers into the category. Bold flavours and striking branding have helped Old Mout reshape consumer expectations, and the introduction of the Flavourwave draught system now allows operators to offer a wide variety of premium draught options without requiring additional bar space.

Old Mout provides a clear opportunity to premiumise your range, increase footfall, and unlock incremental revenue. With strong consumer demand and a standout presence at the bar, Old Mout continues to deliver growth for on-trade operators.

Strongbow: Classic Apple Cider with Heritage and Performance

Refreshing the nation since 1960, Strongbow stays true to its English roots. Brewed with fresh cider apples pressed in Herefordshire, Strongbow blends bittersweet varieties to create a crisp, thirst‑quenching pint. Strongbow's heritage, expertise, and relationships with growers, some spanning four generations, ensure consistent quality in every pint.

For operators, Strongbow offers both performance and heritage. Strongbow Original appeals to price‑conscious customers while maintaining a strong rate of sale, and Strongbow Dark Fruit remains the leading flavoured cider, outperforming competitors and enhancing your bar's offering.

Orchard Thieves: Modern, Refreshing, and Commercially Strong

Crafted using over 125 years of cider‑making expertise, Orchard Thieves blends traditional skills with a modern, refreshing style. Produced in Cork, Ireland, draught Orchard Thieves appeals to a wide range of drinkers and occasions.

For operators, Orchard Thieves offers premium value while maintaining broad appeal. Its balanced, easy‑drinking profile makes it a dependable choice that supports both rate of sale and margin.