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Market Trends
Stay Ahead of What's Shaping the On-Trade.
Our Market Trends articles keep pubs, bars and restaurants up to date with what's happening across the industry. From changing customer behaviours to emerging categories and seasonal shifts, we share clear, practical insights to help you spot opportunities early and stay one step ahead.
Market Trends
8th June 2026
Five Ways to Increase Pub Sales This Summer
Summer brings more customers, higher spend and bigger opportunities for pubs. Learn how to make the most of the season with practical tips on drinks, promotions, events and outdoor trading.
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Market Trends
17th March 2026
Maximise People, Visits, and Spend: Unlocking Cider's Potential
Discover HEINEKEN UK's Three Mores framework and how the right cider range can attract more customers, drive return visits, and boost spend.
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